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LEGO Transformers Optimus Prime Coming!

The LEGO Group and Hasbro united to reveal the new, fully converting #10302 LEGO Transformers Optimus Prime. The collaboration marks the first time these leading global toy companies have worked together. Featuring both robot and alt modes, this is one of the few LEGO sets that converts between two different models. The massive set includes 1,508 LEGO pieces and stands over 35cm in robot mode and 15cm high in alt mode.

Leading global toy companies, the LEGO Group and Hasbro, Inc. (NASDAQ: HAS) unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new #10302 LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with 1,508 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.

The Transformers brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible more than meets the eye experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The Transformers brand is a Hasbro franchise.

The new LEGO set will transport fans back to 1984 when Transformers first exploded into popular culture with the original toy line and animated TV series. Modeled after the G1 Optimus Prime character, the new LEGO set includes remarkable attention to detail and features such as the ion blaster, Energon Axe, an Energon Cube, and the Autobot Matrix of Leadership which can be stored in the chest chamber.

Senior Designer at the LEGO Group, Joseph Patrick Kyde, says about the collaboration: “It has been an honor and joy to work together with Hasbro to develop a LEGO version of Optimus Prime! I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop-culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It’s been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”

Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro noted: “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”

Once complete building this 1,508-piece model, fans can admire their build with pride by adding the display plaque to pay tribute to the iconic Transformers character. The truck mode measures over 5.5 in. (15 cm) high, 27 in. (10.5 cm) long, and 4.5 in. (12 cm) wide. In robot mode, the model stands over 13.5 in. (35 cm) tall.

The #10302 LEGO Transformers Optimus Prime set will be available globally from official LEGO stores and the Online LEGO Shop starting on June 1st. Prices are as follows: RRP: 169,99 USD/EUR. For more information, visit the LEGO Creator Expert section of the Online LEGO Shop.

What do you think? How do you like the LEGO Transformers Optimus Prime set? Are you planning to add it to your collection? Feel free to share your thoughts and discuss in the comment section below!

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{ 9 comments… add one }
  • Undercover AFOL May 13, 2022, 4:20 PM

    This brings back memories! I’m surprised thought that they are working with Hasbro. I thought Hasbro made their own brick sets.

    • Ray May 16, 2022, 12:12 AM

      They have in the past, but they currently do not. I think they gave up trying to compete with Lego and decided to collaborate with them instead. Plus nothing Hasbro ever did was as nice as this set. The only convert-without-disassembly brick Transformers they had were much smaller sets.

  • Martin May 13, 2022, 4:44 PM

    I’m impressed that the transformation doesn’t require rebuilding. I just wish it had holographic stickers. 😀

  • Håkan May 13, 2022, 4:57 PM

    Hmm, I believe I had an Optimus Prime Powermaster growing up in the 1980s, before I sold it to a friend.

    Still, the set is too big and expensive for me. I need to prioritize my time, space and money… It looks cool, though. I have to admit it.

  • Ian May 13, 2022, 5:10 PM

    I have the Hasbro version from years ago. I always wished that Lego made it because of the better quality. It’s added to my shopping list.

    • Håkan May 13, 2022, 5:49 PM

      Are you talking about a Kre-O set?

      • Ian May 13, 2022, 10:19 PM

        Yes, I think it was under the Kre-O brand. It was a long time ago so I might have had it mixed up.

  • Uberninja811 May 13, 2022, 9:53 PM

    Too bad they couldn’t do this in a smaller scale. I kind of learned from experience that I prefer smaller mechs. The large ones are too awkward to handle. But I understand lego has its limitation.

  • quinton May 14, 2022, 9:51 PM

    Sweet! It looks like some of the parts are silver. Something I have been hoping for. Especially silver cheese slopes.

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