The LEGO Ninjago team shared the following message and poster fragment, and others will be popping up elsewhere online.
Dear Ninja.
We come to you for assistance in our hour of need.
A poster that reveals the name of the new Ninjago show has been shattered by the aftershock from a recent mergequake. The fragments of the poster have been scattered all over the internet.
Over the coming days, we need to come together as a fan community and find all five fragments, so that we can reveal the name of the long-awaited new show.
It’s time to come together and #MergeTheFragments.
Can we count on you?
Yours,
Team Ninjago.
Below is the first fragment of the poster, and also the second one, which was found already.
And now the hunt is on for the rest of them! Did you find any of the other ones? Feel free to share and discuss in the comment section below!
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Oh, this is cool! So where do people find these fragments?
Oh, cool! But I missed out on so many episodes!
I think the second one was found on Twitter, and I assume the others will be on Facebook, Instagram, etc. It’s gimmicky marketing, but it makes people talk and share.
It’s better than some of the more gimmicky campaigns they ran in the past. At least the search makes it fun. Does anyone know when the other ones will show up?
Guys, check! Here is the third one! https://twitter.com/TheNinjagoHub/status/1645814802562809856
Oh, cool! Two more to go! 🤗
Hmm, the first one on top should be attached to the one on the bottom, if they’re attached left to right, and the first fragment is moved upwards about 50%, I think. Not sure how that would help in finding the name of the show, though. Could those shattered shards in the background be graffiti wildstyle, or something?