LEGO Brand Products

LEGO partnered with the FIFA World Cup 26 to bring creativity and fun to soccer fans and families throughout 2026. This new series is called LEGO Editions. So far, there are only two sets in the series; the #43020 LEGO Editions FIFA World Cup Official Trophy and the #43019 LEGO Editions Football – 3D Display […] Read more

The LEGO Botanicals line has attracted many new adult fans into the hobby, appealing especially to those who may not have considered LEGO beyond childhood. These sets strike a unique balance between being engaging, relaxing builds (almost like three-dimensional puzzles), and elegant pieces of home décor. Once completed, they fit seamlessly into living spaces, offices, […] Read more

Today, the LEGO Group revealed a new line of LEGO Education sets called Learning at Home. They feature science experiments that kids can learn from while having fun. They are available starting today at the LEGO Education section of the Online LEGO Shop. Ignite a love of science and lunar travel in kids aged 8 […] Read more

Here is a cute set for you! LEGO has just revealed the #11384 LEGO Icons Golden Retriever Puppy, which will be available next month. Details below. Enjoy a heartwarming project with the #11384 LEGO Icons Golden Retriever Puppy model building kit for adults. This posable animal figure captures the charm of the beloved dog breed, […] Read more

(Written by William) Whenever I have the opportunity to check out a LEGO Ideas set, I usually take it. Because they are originally fan-created and fan-submitted models, each of them reflects the personalities and priorities of their creator, and thus always provides an interesting building experience. Sometimes it’s about playability, sometimes size, sometimes clever building […] Read more

Today, the LEGO Group unveils the #77093 LEGO The Legend of Zelda: Ocarina of Time – The Final Battle, a tribute to the climactic showdown from the beloved Nintendo game. This highly detailed LEGO set invites fans to recreate the epic battle between Link, Princess Zelda, and Ganon amid the ruins of Ganon’s Castle. Comprised […] Read more

As LEGO Ninjago marks its 15th anniversary, the LEGO Group is thrilled to tease and unveil a year of epic celebrations, special edition LEGO sets, new stories to enjoy, unexpected collaborations, including new partnerships, new digital adventures in Fortnite, and in-person events that will unite fans old and new in the spirit of the ninja […] Read more

Yesterday, the LEGO Group and The Pokémon Company International unveiled the first-ever collection of highly anticipated LEGO Pokémon sets. Based on some of the most iconic Pokémon from the brand’s 30-year history, the first LEGO Pokémon sets allow fans to build and display their favorite Pokémon in LEGO brick form when they launch on 27 […] Read more

A few days ago, LEGO introduced the new LEGO SMART PLAY system, consisting of SMART Tags and SMART Minifigures that activate SMART Bricks for responsive play. The SMART Play system reacts to how you move, play, twist, and turn with LEGO building toys. Another interesting feature of the system is that it is not connected […] Read more