LEGO Brand Products

A few days ago, LEGO introduced the new LEGO SMART PLAY system, consisting of SMART Tags and SMART Minifigures that activate SMART Bricks for responsive play. The SMART Play system reacts to how you move, play, twist, and turn with LEGO building toys. Another interesting feature of the system is that it is not connected […] Read more

Yesterday, the LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform LEGO play experiences for kids and families. With this exciting innovation, builders can bring their LEGO creations to life in ways they’ve never imagined! Showcased at the Consumer Electronics Show (CES) 2026 in a presentation from Julia Goldin, Chief Product […] Read more

(Written by William) When LEGO offered theBrickBlogger the opportunity to check out some upcoming LEGO Technic sets, I jumped at the chance to review them. I haven’t built too much in the LEGO Technic line, but I always find it an interesting experience. I was curious if a random car would feel just as interesting […] Read more

Yesterday, we discussed some of the small LEGO Disney sets coming in the New Year, and today we will take a look at some tiny LEGO City sets that are part of a new line called LEGO City Rides. These pocket-sized LEGO City vehicles are going to be $9.99 each, and feature chunky little vehicles […] Read more

(Written by William) We recently reviewed three LEGO Disney mini-dolls sets that will be available starting January 1st (see links at the end of this post), but there is more! Today, we will talk about three more upcoming sets, this time featuring mini brick-built figures. The style of these new characters looks like a cross […] Read more

(Written by William) LEGO offered theBrickBlogger four upcoming LEGO Speed Champion sets to review. Given the fact that for years I’ve had a bias against these models, without building any mind you, I figured it was time to set aside my deeply-held beliefs and give these a fair chance. And trying out four cars at […] Read more

(Written by William) LEGO offered us a chance to review some of the upcoming LEGO Disney sets for January. Among the sets are three models that fit in and around the Disney Princess mini-doll style. So we grouped these three together to take a look at what they have to offer for young LEGO Disney […] Read more

Touch a loved one’s heart with the latest #21365 LEGO Ideas Love Birds! The coral-pink love birds and intricately detailed tree make for a cute alternative Valentine’s Day gift for her, him, couples, and art lovers – and it looks great on display, too! This latest LEGO Ideas set is now available for pre-order and […] Read more

LEGO recently revealed the highly detailed #71858 LEGO Ninjago Four Weapons Blacksmith Anniversary set that’s already available for pre-order at the LEGO Ninjago section of the Online LEGO Shop. And today, they revealed another set celebrating the 15th anniversary of LEGO Ninjago. The #71861 LEGO Ninjago The Old Town. Below are the details. The #71861 […] Read more