The LEGO House today officially opens the doors to its most immersive creative experience yet: LEGO Masters Academy, a one-of-a-kind building experience inspired by the global LEGO Masters TV phenomenon. Located inside the LEGO House, the Home of the Brick, LEGO Masters Academy is a separate ticketed experience where kids and adults can step into […] Read more
LEGO News & Updates
All the latest news, reports and announcements from the LEGO world! Have something newsworthy? Submit here and we will post it. 🙂
LEGO is offering a really cool new gift-with-purchase set, the #40769 LEGO Sonic the Hedgehog SEGA Genesis Controller. It is free with purchases of $130 or more (excluding pre-orders) until September 17th (or while supplies last) at the Online LEGO Shop. Embrace your video game passion with a retro gaming controller that has a microscale […] Read more
After the huge wave of new sets last month, LEGO still left us a few new offerings for September. Let’s take a look! NEW LEGO HARRY POTTER SETS & FREEBIES: You will get the #5009867 LEGO Harry Potter Hogsmeade Sign with the purchase of the new #76457 LEGO Harry Potter Hogsmeade Village – Collectors’ Edition […] Read more
Yesterday, the LEGO Group announced its earnings for the first half of 2025, reporting continued strong growth on both the top- and bottom-line. The company outpaced the toy industry as demand for the LEGO product portfolio remained strong across all market groups, especially in Western Europe and CEEMEA. The LEGO Group also continued to increase […] Read more
LEGO is offering Double Insider Points on select sets as well as several freebies from now until the end of the month. Below are the details. You can earn Double Insider Points on LEGO City, LEGO DreamZzz, LEGO Friends, and LEGO Ninjago sets. In addition, you can earn Double Insider Points on the following large […] Read more
The LEGO Ideas team is running a summer holiday-themed contest. Even though it’s kind of late in the season, it’s still fun and something you might want to participate in. Below are the details. Whether you’re going on a vacation this year or just dreaming of one, in the LEGO Ideas Build Your Perfect Vacation […] Read more
The last month of summer is upon us! Can you believe it? There are close to a hundred new LEGO sets available this month, so let’s take a look! As far as promotional items, until August 11th, you will get the #40760 LEGO Fortnite BrickHeadz Adventure Peely & Cuddle Team Leader free with all purchases […] Read more
LEGO is currently running its LEGO Insiders Days specials, which include freebies, double points, and sales. The event will last until July 17th. Below are the details. FREE LEGO SETS FOR LEGO INSIDERS DAYS: You will get the #40784 LEGO African Savanna Diorama, free with purchases of $150 or more. You will also get the […] Read more
Yesterday, the LEGO Group announced that award-winning director and producer Kenny Ortega will serve as executive producer for its first-ever live-action television project: a LEGO Friends musical special, set in the beloved world of Heartlake City. Filming will commence in London this August, and the exciting new special is set for release in 2026. Ortega, […] Read more
When you’re not creating awesome builds with LEGO bricks, what’s your favorite thing to do? In the LEGO Ideas Build Your Favorite Hobby Challenge, the LEGO Ideas team is asking you to capture the essence of your favorite pastime with a unique and engaging build. Whether you’re a budding baker, filmmaker, or downhill skier, the […] Read more
