A couple of days ago, LEGO revealed the next steps in the collaboration between LEGO Ideas and BrickLink via the BrickLink Designer Program: 2021 Invitational. As communicated in December 2020, LEGO planned to invite a selection of LEGO Ideas members and their 10K Club submissions to participate in the pilot program, the purpose being to realize […] Read more
LEGO Community News

Recently, LEGO ran a contest titled Out of This World Space Builds (see: More LEGO Ideas Contests with Great Prizes!) The contest challenged LEGO fans to build a space creation with a minimum of 150 bricks and no more than 250 bricks. The reason for the size limitations is that the grand prize winner of […] Read more

LEGO recently released their annual financial results for 2020. I was really looking forward to this report, as I was curious how they performed during such a challenging year. I think it was obvious that LEGO’s sales numbers were up, but they also faced unprecedented challenges due to the pandemic. Below are the highlights from […] Read more

There has been an interesting discussion on the LEGO Ambassador Network about adults discovering or rediscovering the joys of building with LEGO. Some of these adult LEGO fans are discovering the hobby for the first time in their lives, while others are reintroduced to it after a long hiatus (often through their own children). In […] Read more

In the past couple of years, LEGO has been making a lot of effort to attract adults to the hobby with their 18+ collection. Their focus is not just on current adult fans of LEGO, but also on those who are completely new to the hobby and are looking for a relaxing and creative activity. […] Read more

The Online LEGO Shop team is doing a test in the UK for the online Pick-A-Brick services by adding a minimum order value. If it works out, this change may be introduced in other regions as well. Below are the details. There are currently two different element purchase options at the Online LEGO Shop; Pick-A-Brick […] Read more

There are a couple of new opportunities on LEGO World Builder that I thought some of you may want to take advantage of. If you are not familiar with LEGO World Builder, you can read more about the platform via the links at the end of this post. In brief, LEGO World Builder is similar […] Read more

There is a really interesting video about LEGO’s history on CNBS’s YouTube channel, titled “LEGO’s Comeback: From Nearly Bankrupt to $6 Billion”. The 12-minute video briefly summarizes LEGO’s past up to almost declaring bankruptcy, which we have heard before, but then it also goes into detail about LEGO’s recent past, including the involvement of the […] Read more

There are three new contests on LEGO Ideas you may want to take advantage of. These are in addition to the 10 Year of LEGO Ninjago contest, which is still accepting submissions for a few more days. One of the new contests is the titled Build Your Own Game! In this contest, the LEGO Ideas […] Read more

You might remember that last month LEGO asked fans to help choose a classic LEGO theme to be reimagined as a single new product scheduled to be released in 2022. For the first voting round, LEGO created a list of 30 favorite classic LEGO themes, and LEGO fans had a chance to choose their three […] Read more