(Written by Sarah)
Just some thoughts on the new LEGO Friends theme… When I was a little girl, I played with a variety of LEGO themes. City, Castle and Pirate, but my favorite of all was LEGO Paradisa. The soft color palette, the whimsical sets and the minifigures all appealed to me. My favorite part of any LEGO set was the minifigures. I absolutely loved mixing and matching the parts.
When I found my childhood LEGO collection, I was almost horrified at how bizarre those combinations were. My adult sensibilities were in shock at seeing a minifigure with bare legs, a suit torso, a pirate head and female hair. Once I got over my adult self, I remembered how much fun it was to let my imagination go wild. The only minifigures I had “lost” were the oversized LEGO Technic figures that weren’t compatible.
And that brings me to my point for today: the new LEGO Friends series. For many years, LEGO has been desperately trying to reach out to girls and get them interested in LEGO. I think LEGO has had some great concepts, but some bad execution – mostly revolving around the figures.
Personally, I would have bought the fairy tale LEGO Belville sets if they had been minifigure size. I feel the same way about these new LEGO Friends sets. I like the concepts of the sets. Even with the bright colors – too much pink and purple in my opinion – I would probably buy them if it weren’t for the figures. The LEGO Friends figures – other than their hair – are not compatible with normal minifigures.
I think LEGO Friends will get quite a few new young girls interested in LEGO, but that interest will wane and here’s why; as they get older and want more complex sets, they’ll look to the rest of the LEGO universe and get upset that their LEGO Friends figures don’t fit in. Some will switch to normal LEGO and leave their LEGO Friends behind. Others will lose interest altogether.
As for adult female fans, LEGO has lost most of us with the LEGO Friends sets. Sure, we’ll probably pick up a few for the parts, but throw the figures away, except the hair pieces. Much like in my childhood, one of my favorite things to do is create unique minifigures out of various minifigure parts – and female minifigures are rare. And here’s another opportunity lost since LEGO was determined to make something different for girls instead of integrating them into the normal lines. If it weren’t for the licenses, I don’t think we’d have half as many female figures as we do now.
So in the end, I’m pretty sure LEGO Friends will sell well, but it won’t last because the minifigures are not completely compatible. And that’s one of the things LEGO is most famous for – the minifigures and the fact that almost everything is interchangeable.
What do you think, dear reader? Do you agree or disagree? What’s your opinion of the new LEGO Friends series? Will you be getting them? Please post your comments below. I’d love to know how you feel about the new LEGO Friends line. 😐
Here are some other posts on the LEGO Friends line you may like:
- 2012 LEGO Sets: LEGO Friends
- 2012 LEGO Sets: LEGO Friends Pictures!
- 2012 LEGO Sets: LEGO Friends More Pictures!
- LEGO Friends vs. Regular LEGO Minifigs Comparison
- LEGO Friends – LEGO’s Billion Dollar Girl
- LEGO Friends Press-Release, Video & More!
- LEGO Friends Available Now! (yes, they are on the shelves!)